Partnering with Nordstrom will support our US strategy, allowing us to offer that to even more 20-somethings in North America. "ASOS is all about giving customers the confidence to be who they want to be. "With its long-established connection to Topshop, extensive US consumer insight and unparalleled reach right across North America, Nordstrom is the right partner to help ASOS accelerate the growth of our Topshop and ASOS brands in this key market. Further to this, ASOS click and collect services will be rolled out across the wider Nordstrom store estate as the next step in continuing to enhance the ASOS proposition for its US customers. ASOS is working with Nordstrom to debut as its first-ever retail partner, which will see an edit of the best ASOS brands launching across and in selected high-impact Nordstrom stores. The joint-venture paves the way for wider collaboration between ASOS and Nordstrom as we seek to leverage our complementary retail models and customer insight. Under the joint-venture agreement, ASOS will retain operational and creative control, but work with Nordstrom to leverage its US market expertise and extensive customer reach to build an exciting future for these brands in their second biggest market. It already has a strong history with Topshop, having been the first US retailer to offer the brand to the US market as far back as 2012. Nordstrom has an unrivalled physical and digital reach in North America, operating more than 350 physical stores alongside online platforms that attract almost two billion annual visits. ![]() The joint-venture will help drive the growth of these brands and paves the way for exploration of a new wider strategic partnership aimed at building greater awareness and engagement in the US and Canadian market. ![]() ![]() Retailers exploring wider strategic partnershipĪSOS today announces that it has formed a joint-venture with US-based multi-channel retailer, Nordstrom, which will invest for a minority interest in the Topshop, Topman, Miss Selfridge and HIIT brands. ASOS and Nordstrom announce Topshop joint venture
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